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Meaty design

Pioneer Snacks called on Flowdesign to create a new way to package their meat snacks.
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FILED IN:  Package Component  > Closures

The company’s research showed that meat snack consumers perceive unwrapped sausage sticks to be more fresh and wholesome than wrapped sticks so designers placed the snacks in a clear plastic jar with bold colorful labels and a red reclosable screw cap. It is designed for the person on the go and can be placed in a car cup holder in a sports bag or in a backpack. The clear labels help reveal the meat sticks inside. Each of the five flavors including Smoked Sausage Teriyaki Fired Up Jalapeno and Hunter Sausage were carefully designed to evoke a flavor feeling with the use of colors custom fonts and graphics.


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