Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Meaty design

Pioneer Snacks called on Flowdesign to create a new way to package their meat snacks.
Print Reprint
FILED IN:  Package Component  > Closures

The company’s research showed that meat snack consumers perceive unwrapped sausage sticks to be more fresh and wholesome than wrapped sticks so designers placed the snacks in a clear plastic jar with bold colorful labels and a red reclosable screw cap. It is designed for the person on the go and can be placed in a car cup holder in a sports bag or in a backpack. The clear labels help reveal the meat sticks inside. Each of the five flavors including Smoked Sausage Teriyaki Fired Up Jalapeno and Hunter Sausage were carefully designed to evoke a flavor feeling with the use of colors custom fonts and graphics.

Related Sponsored Content

42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.