The company’s research showed that meat snack consumers perceive unwrapped sausage sticks to be more fresh and wholesome than wrapped sticks, so designers placed the snacks in a clear plastic jar with bold colorful labels and a red reclosable screw cap. It is designed for the person on the go and can be placed in a car cup holder, in a sports bag, or in a backpack. The clear labels help reveal the meat sticks inside. Each of the five flavors, including Smoked Sausage, Teriyaki, Fired Up, Jalapeno, and Hunter Sausage, were carefully designed to evoke a flavor feeling with the use of colors, custom fonts, and graphics.