Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Le Bleu upgrades its bottled water packaging

Le Bleu Corp., Advance, NC, has re-staged its premium bottled water packaging by converting to stylized,
Print Reprint
FILED IN:  Package Component  > Closures
     

dark blue-tinted, 20-ounce PET bottles and high-strength, flexible, HDPE multipack carriers. Previously, Le Bleu used clear PET bottles and rigid plastic six-pack carrying collars.

The suppliers and structural details of the bottles, closures, and labels were undisclosed. But Roberts PolyPro Inc. (www.robertspolypro.com) supplies both the plastic carriers and the carrier application equipment.

Ed Hauser, plant manager for the Le Bleu bottling facility, says, “We looked around for our best options for plastic multipack carriers and application equipment. The Roberts PolyPro system gave us the compact design and high-speed performance we were looking for.”

Le Bleu president Jerry Smith notes, “The new system operates at rates of about 20 cases of six-packs per minute versus the old rate of 10 cases of six-packs per minute. And the flexible plastic carriers are user-friendly—easy to remove from the bottles without the need for cutting utensils. The new packaging enhances shelf appeal and our branding.”

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.