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Interlocking bottles blend face and body tanning

New bronzing tan-accelerator line Body Drench 2 Timer provides products for both the face and body in a single-footprint, dual-container package.
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FILED IN:  Package Component  > Closures
     

American Intl. Industries, Los Angeles, hopes consumers will do a double-take upon seeing the company’s new Body Drench 2 Timer tan accelerator on shelves at tanning and beauty suppliers, and in salons throughout the U.S. and Europe. The three-variety bronzing product line—enticing tanners with sassy names such as Dark Secrets, Hot Love, and Cold Shoulder—joins an 11-oz bottle of body lotion with a 0.5-oz bottle of Face This bronzing facial serum in a single-footprint package.

According to Body Drench brand manager Morgan C. Kaptain, providing a specially formulated facial bronzer along with the primary body-lotion product relieves consumers of the “ever-frustrating concern” of whether what’s good for the body is also good for the face. “Many people avoid tanning their face by putting a towel over it while in a tanning bed,” she says. “Your skin still gets dry, and it ends up not getting any color. With Face This, your problem is solved—your skin gets moisturized and bronzed.”

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Bottle design's market debut

Body lotion is held in a pearlescent-bronze high-density polyethylene bottle with a front panel molded with a concave area into which the oblong facial-bronzer bottle fits. While the bottle-in-bottle design, from Arminak & Assoc. (www.arminak-associates.com), is not custom, Kaptain notes that this is the first time the package has been used in the skincare/tanning market.

Arminak also provides closures for the tan accelerators: A bronze, flip-top cap is used for the main bottle, and a light-blue, screw-on cap tops the secondary pack. Both bottles are decorated on front and back with digitally printed, p-s labels designed by Tony Lomeli of Body Drench and converted by LabelTronix (www.labeltronix.com). The Body Drench 2 Timer logo on both labels brings design consistency.

Introduced in October, the Body Drench 2 Timer product line was a big hit at a November tanning expo, relates Kaptain. “Everyone loved the idea of a two-in-one product and thought it would be an easy sell,” she says. The product has an average retail price of $46/bottle.

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