- Contract Packaging
- Leaders in Packaging
- Calendar of Events
Article | June 11, 2007
High-style glass wine bottles
Australian vintner Angove has repackaged its Nine Vines rose wines in premium 750-mL flint glass bottles supplied by O-I (www.o-i.com), with metal screw caps from AusCap (www.auscap.net) and pressure-sensitive labels provided by Collotype (www.collotype.com).
market is $14.
Metal screw caps for wine are well-accepted in Angove began marketing the rose wine through major American retailers in May/June 2006, and tripled
and represent the closure of choice for nearly half of all the wines sold there. Australia orders for 2007. Average retail price of the Nine Vines wine in the U.S.
The stylish O-I Super Premium Claret bottles feature a long body, deep punt (convex indentation in bottom of bottle), and BVS (Bague Verre Stelcap) neck finish, plus slightly flint-hued glass to highlight the wine’s quality and vibrant pink color.Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014
The labels are offset-printed in multiple colors on metallized paper, then varnished with a special pearlized coating to produce a luxurious look.
Angove marketing manager Matt Redin comments, “we needed a bottle with a more premium appearance—something that would make our customers feel as though they were picking up a high-end bottle of perfume. This bottle fits the bill perfectly with greater shelf presence and appeal. There are a lot of ‘alternative’ packages, but none are yet proven to protect wine in the same way glass does.”
Metal screw caps for wine are well-accepted in
E-BOOK SPECIAL REPORT
45 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.