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Article | October 31, 2002
Have a drink with Arnold Palmer
Arnold Palmer Lite Half & Half is a new beverage that’s not just for thirsty golfers.
The combination of iced tea and lemonade a drink the golf legend made popular during his years as a touring professional is packaged in a 23.5-oz aluminum can decorated with images of Arnold and his storied career.
The drink is a product originating from an alliance between Herbal Enterprises Lake Success NY and Arnold Palmer Enterprises Cleveland OH. “We’re excited about this product and about working with one of the greatest golfers ever” says Don Vultaggio chairman of Ferolito Vultaggio & Sons the parent company of Herbal. “For years a lemonade-iced tea drink has been commonly referred to as an ‘Arnold’ Palmer. With this established moniker and the great looking can we’ve designed Arnold Palmer Lite Half & Half is sure to be a ‘hole in one’ for us our wholesalers and retailers.”
The aluminum can is supplied by Rexam Closures & Containers (Evansville IN) and is decorated by a 2-mil shrink-sleeve label from Alcan Packaging/Lawson Mardon (Schaumburg IL) that’s printed gravure in eight colors.
The company performed some testing in its home state of New York says John Balboni president and chief business development officer for AriZona Beverages a unit of Ferolito Vultaggio. “We think that perhaps our lower-key black-and-white graphics helped to distinguish this product from the riot of colors the consumer sees in the cold box” Balboni says. “We’re getting a lot of trial and the good news is that people really like the product.” He adds that some consumers intend to collect the unopened can as a souvenir.
The can Balboni says is the company’s “value” package because it sells for less than its 20-oz reclosable glass bottle. A contract packager fills and ships the product from New Jersey in 12-count shrink-wrapped trays. —AO
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