Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

On-the-go reclosable cup lid

With the Silver-Award-winning Traveler Plus™ lid there’s no more crying over spilled coffee.
FILED IN:  Package Component  > Closures

The Traveler Plus is an easy-to-handle coffee lid engineered to minimize the spills of hot liquids during transport thanks to the ergonomic design details orchestrated by Metaphase Design Group. It’s billed as the first lid designed for hot drinks that permits the user to control the flow by reclosing or changing the size of the opening. Metaphase’s effort included detailed ergonomic studies of anatomy so that “when you put it up to your lips it feels fantastic” according to company founder and chief executive officer Bryce Rutter. For example the lid’s recessed dome top provides less awkward tipping of the cup and greater nose clearance—all meticulously determined and tested by Metaphase.

The snap-on lid is produced by Solo Cup Co. from two pieces of thermoformed polystyrene that are die-cut to create individual parts. By moving a raised tab on an inner disk that protrudes through a slot on the upper portion the inner disk rotates to open or close the sip hole that aligns with the opening in the top piece.

After test marketing the Traveler Plus was introduced in mid-2003. One of the most recent customers is 7-Eleven which selected the lids in early 2005.

ADVERTISEMENT
Lids are sold with Solo’s insulated cups. Kris Nelson 7-Eleven’s manager of hot beverages says the lid “is like the icing on the cake—it adds to the overall benefit of the cup as well as deterring spillage with its reclosable opening. It’s the best cup and lid combination designed with the customer’s convenience in mind.”

Available in one diameter the Traveler Plus lid fits cup sizes from 10 oz to 20 oz.

—Rick Lingle

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.