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Article | November 30, 2002
Gillette tries a tear strip
Introduced this summer, Boston-based Gillette Co.'s resealable package for all disposable razors utilizes a pressure-sensitive tape reclosure system from Sealstrip (Boyertown, PA).
Packaging of the razors is done at Gillette's Blade & Razor North American Packaging Center in Devens MA a facility operated by Sonoco Packaging Services. Equipment is a horizontal flow wrapper from Sig Doboy (New Richmond WI). This machine encases the razors in a pillow pack made from a gravure-printed film that is believed to be a low-density polyethylene/ polyester lamination supplied by Sonoco (Hartsville SC).
Roll-fed Sealstrip applicators one feeding seal tape and the other a tear strip are cantilevered over the Doboy wrapper to give each package a built-in tear strip running the length of the left side. To open the package the consumer pulls the tear tape and pulls open the resealable flaps. Resealing is a simple matter of pressing the resealable flaps together again.
"Consumers told us they wanted a resealable package" says Andrew Dominesey program engineer at Gillette. No information is available on cost comparisons between the new package and the one it replaced. —PR
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