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Article | February 29, 2000
Flask lends flair
A blue-tinted, flask-shaped bottle and low-profile pump closure system lend distinction to the new Jordan by Michael cologne. The men’s fragrance, introduced last November, is marketed in 50- and 100-mL (1.7- and 3.38-oz) sizes by Beverly Hills, CA-based Bijan Fragrances, Inc.
The unusual bottle is produced in France by Saint-Gobain des Jonqueres represented in the U.S. by SGD Glass (New York NY). In the blow-and-blow glass-making process blue granules are added throughout the bottle to create what Bijan calls a “Mediterranean blue.” During glass-making blue and black ceramic material is “fired” into the bottle creating the name and logo on the front. Topping the bottle is a low-profile pump closure designed with Risdon-AMS’s (Naugatuck CT) Crimpless System. The five-piece closure system includes metal and electroplated polypropylene pieces.
The preassembled pump closure is friction-fit into bottles by contract packager Universal Packaging Systems (Chino CA).
Bijan touts the package as one that fits nicely into a man’s hand. Jordan by Michael retails at fine department stores for $35 in the 50-mL size $48 in the larger version.
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