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Article | January 31, 2005
Evian bottle reaches new heights
Launched in late 2004 to celebrate the new year, Evian’s 1-L Origine glass bottle is a monolithic ice-like sculpture.
The triangular bottle is reminiscent of the alpine mountaintops from which Evian water has flowed for more than 8 years. The design was handled by Landor Paris whose parent company operates in the United States as Landor Associates.
The recyclable bottle is press-and-blow molded of thick glass by Saint-Gobain which operates in the United States as Saint-Gobain Containers. The minimalist graphic design includes a polymeric no-label look done via a front-panel pressure-sensitive label. Required nutritional copy appears on the flat-panel left side label. Both labels are printed in two colors.
The bottle has an injection-molded red-tinted PET ‘overcap’ that snaps on over a standard 28-mm aluminum screw closure and fits neatly against a sloping area on the bottle’s shoulder.
The bottle was distributed through early 2005 to 100 countries including the U.S. where it sells for $2.50 according to Landor Paris’s director of implementation Eric Duschene. The bottles are intended to sell as a gift item.
The bottles are filled on a highly modified line—essentially a new line according to Duschene—at the bottler’s plant in Evian France at a rate of 7/hr or about one-fifth “normal” speed.
The bottles are distributed in two formats: in functional corrugated six-pack cases for smaller-volume users and for high-volume retailers the bottles are nested in individual 1½’’-H thermoplastic trays for protection. The trayed bottles are loaded five layers high and unitized via stretch wrap and ready for store display according to Duschene.
PW has learned that a prototype has been developed of a similarly designed 3-L size but no further details are currently available.
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