Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Evian bottle reaches new heights

Launched in late 2004 to celebrate the new year, Evian’s 1-L Origine glass bottle is a monolithic ice-like sculpture.
Print Reprint
FILED IN:  Package Component  > Closures
     

The triangular bottle is reminiscent of the alpine mountaintops from which Evian water has flowed for more than 8 years. The design was handled by Landor Paris whose parent company operates in the United States as Landor Associates.

The recyclable bottle is press-and-blow molded of thick glass by Saint-Gobain which operates in the United States as Saint-Gobain Containers. The minimalist graphic design includes a polymeric no-label look done via a front-panel pressure-sensitive label. Required nutritional copy appears on the flat-panel left side label. Both labels are printed in two colors.

The bottle has an injection-molded red-tinted PET ‘overcap’ that snaps on over a standard 28-mm aluminum screw closure and fits neatly against a sloping area on the bottle’s shoulder.

The bottle was distributed through early 2005 to 100 countries including the U.S. where it sells for $2.50 according to Landor Paris’s director of implementation Eric Duschene. The bottles are intended to sell as a gift item.

The bottles are filled on a highly modified line—essentially a new line according to Duschene—at the bottler’s plant in Evian France at a rate of 7/hr or about one-fifth “normal” speed.

The bottles are distributed in two formats: in functional corrugated six-pack cases for smaller-volume users and for high-volume retailers the bottles are nested in individual 1½’’-H thermoplastic trays for protection. The trayed bottles are loaded five layers high and unitized via stretch wrap and ready for store display according to Duschene.

PW has learned that a prototype has been developed of a similarly designed 3-L size but no further details are currently available.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.