Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Everything but the brush!

Sherwin-Williams’ Dutch Boy Dirt Fighter paints are debuting in an extravagant four-piece square plastic container.
Print Reprint
FILED IN:  Package Component  > Closures
     

Sherwin-Williams’ Dutch Boy Dirt Fighter paints are debuting in an extravagant four-piece square plastic container with loads of consumer convenience features. Called the Twist & Pour the container is molded of high-density polyethylene probably by injection since one corner features an easy-to-pour-from hollow handle. When Packaging World posed some packaging questions to the company we were informed that everything about the new package is “proprietary.”

First off the container holds 126 oz of paint just a little shy of a full gallon. The mouth of the jug is 5¾” in diameter and inside the neck two tabs are molded in to provide guides for the location of the separate pour spout insert that snaps into the neck. Just below the neck on the outside a plastic bail is attached for easy carrying much like the steel paint can this container replaces.

Finally the container is topped by what Dutch Boy calls an easy twist-off closure molded of polypropylene with two molded outside lugs to make removal and reclosing a bit easier especially for feminine hands. Two unusually shaped die-cut glossy pressure-sensitive labels each wrap around two sides and the wall opposite the handle inside shaped recesses.

ADVERTISEMENT

Dutch Boy director of marketing Adam Chafe says consumers said the new container “was a packaging innovation long overdue.” Since marketing efforts will include women’s and shelter magazines the new container is apparently aimed toward the growing number of women that handle decorating chores. According to an article in Cleveland’s The Plain Dealer newspaper the container was test-marketed in Syracuse NY to a “fantastic” response according to Chris Connor Sherwin-Williams chairman.

Everything about the new container is robust. The container bail and pour insert together weigh nearly 10 oz and the cap alone weighs 3.3 oz or 93 g. In part that’s necessary for stacking; a recess in the bottom matches the diameter of the closure’s top ring. Plus the square shape can mean improved store shelf efficiency of as much as 8% Chafe claims. The newspaper article indicated the new package would be priced “a couple bucks” higher than paint in conventional packaging and questioned if the convenience it offers would overcome the price premium. —AO

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.