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Article | April 13, 2014
Essentra: Reclosable package tape
Combining resealability, consumer communication, and product protection, Re:Close Tape from Essentra Packaging allows consumers to keep a product in the original pack between uses to provide convenience, and to minimize food waste caused by spillage or leaving a pack open.
For easy use, Re:Close Tape incorporates a large finger lift area that runs along its length, making it simple to lift the tape away from the pack. Printing technologies allow the creation of eye-catching designs on the tape for maximum visibility on shelf.
Printed instructions can be added to the tape, helping ensure consumers understand how to use it. Or the generous dimensions mean brand owners can quickly add information such as QR codes for the duration of a limited promotion, without the cost of originating a whole new pack design.
Equally important the tape adhesive is strong enough to handle repeated closures across a wide variety of pack formats.
Two different reel formats are available, pan-wound and traverse-wound, so that the tape can be applied using banderol style tape application equipment or Essentra’s easily retrofitted applicators.
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