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Article | November 30, 1998
Dairy debuts an ESL 'first'
Extended-shelf-life milk in gabletop cartons offering 60-day shelf life has been a proven pack- aging format for years. With the recent launch of its Moovers(TM) brand, Smith Dairy Products of Orrville, OH, wants to offer the same 60-day refrigerated shelf life for milk in bottles made of polyethylene terephthalate.
"It's the first truly ESL milk in plastic in the U.S." says director of marketing Bill McCabe.
Topping the bottle is a threaded plastic closure with drop-down breakaway band that offers reclosability. The new package is currently on the market in the Midwest in both 16- and 32-oz sizes; an 8-oz size debuts soon.
McCabe isn't saying much about the technology behind the new package. But conversations at Interbev in Dallas and at Pack Expo in Chicago indicate the following:
* A gripper/rinser from Bevco (Surrey British Columbia Canada) rinses the bottle interiors with a sanitizing solution.
* A sterile filler from Serac (Addison IL) fills the bottles.
* Full-body shrink- sleeve labels are supplied by Seal-It (Farmingdale NY) and applied by equipment from PDC Intl. (S. Norwalk CT). The polyvinyl chloride labels process-printed flexographically in eight colors supplement the opacity of the PET's amber tint thus keeping out UV light that might harm the milk.
Like other dairies developing non-traditional packaging as a means of making milk more competitive with rival beverages Smith is targeting on-the-go consumers with its Moovers launch. McCabe sums it up this way: "It's real milk it tastes real good it's in a plastic bottle with high-impact graphics and it has a sixty-day shelf life."
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