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Closure energizes Olay vitamins

Consumer convenience is behind Pharmavite LLC’s use of Weatherchem’s NutraFlapper® closure for an Olay-brand vitamin supplement line introduced in August ’03.
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FILED IN:  Package Component  > Closures
     

Pharmavite LLC Mission Hills CA has licensed the Olay brand name and logos from Procter & Gamble.

“The NutraFlapper closure allows us to offer consumers a simple easy-to-use dispensing solution for tablets and soft gels” says Dan Murphy Pharmavite’s manager of packaging development. The injection-molded polypropylene flip-top dispensing closures are metallic gold in color.

“Using the gold cap on Olay vitamins provides a [visual] link to Olay skin care” adds Murphy. “Weatherchem was instrumental in bringing to the line a custom easy-to-peel innerseal printed with the Olay name.”

The closures are used on all but two of the 15 Olay supplements says Barbara Lindquist Pharmavite’s senior product manager. She says the closures top either HDPE PP or PET bottles. Tricor Braun a Weatherchem partner distributes closures to Pharmavite. Individual bottles carry between 30 and 120 tablets or soft gels retailing nationwide for $7.99 to $24.99 at food drug mass merchandising and club-store outlets.

“What we like about this closure is that it’s very consumer-friendly. It allows for easy dispensing of the product” says Lindquist. “They’ve been well received by consumers.”

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