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Article | May 31, 1996
Closure combines directional pour with no-drip
Launched in February at Wal-mart stores nationwide, DowBrands' large 30-oz size of its Dow Smart Cleanser(TM) features a new Tab Top(TM) dispensing closure from Seaquist Closures (Mukwonago, WI).
It's the first application in the household market for the recently introduced Tab Top and it's used for both the bleach and non-bleach product formulations. With 20-oz bottles of the same product DowBrands uses a flip-top closure for the non-bleach formulation but a twist-open for the bleach product to minimize consumer contact with the product. The new closure molded of polypropylene in a 33/400 neck finish with a .187" orifice combines the best of both styles: the clean reclosure of a flip-top and the directional pour of a twist-open with no dripping or clogging. Directional pour is important since "there's a safety issue with the bleach" says Mary Elsner brand manager for Indianapolis IN-based DowBrands. The new closure is also "much less" expensive says Elsner than either of the two foreign-supplied closures used on the 20-oz size. A decision on whether to extend the closure to the 20-oz size is expected later in the year after the marketer monitors consumer feedback.
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