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Baby wipes get a zippered pack

Just reaching store shelves as PW goes to press is a new package format for 160-count Huggies® Baby Wipes from Kimberly-Clark, Neenah, WI. Two features make it stand out in its category, where refill packs made of flexible film have complemented rigid plastic tubs for the past two or three years.
FILED IN:  Package Component  > Closures

First it's the highest-count package in this category. Second it's the first baby wipes package to have a zipper reclosure. The manufacturing of the package begins with Curwood (OshkoshWI) which produces a three-layer lamination of eight-color gravure-printed polypropylene on the outside polyester in the middle and LDPE on the inside. (Material thickness was not provided.) Minigrip Zip-Pak (Manteno IL) extrudes a low-density polyethylene zipper profile onto the rollstock and then forms bags which are supplied to K-C on wickets. This package represents K-C's first venture into a refill pack for baby wipes. According to Mark Cross marketing director in the wet wipes sector at K-C production of 80-count rigid plastic tubs will continue. "We expect the retail price of the refill pack to be in the five to six dollar range" says Cross. "It should offer a savings to the consumer of about fifteen percent compared to our eighty-count tubs."

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