Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
 >>
Article |

Anheuser-Busch to double aluminum beer bottle capacity

According to St. Louis-based Anheuser-Busch, demand from retailers, wholesalers, and consumers for its beer in 16-oz aluminum bottles is so strong that the brewer will double its capacity for the package by this fall.
Print Reprint
FILED IN:  Package Component  > Closures
     

“Creating a buzz and distinguishing your [brand] from the crowd are the top priorities for any consumer products company” notes Mike Owens A-B’s vice president of sales and marketing. “The aluminum bottle has definitely hit the mark for us. We knew people would love the aluminum bottle because it is cool and different.” Owens reports that the package is generating increased interest in the beer category as a whole. All bottles are produced by Exal USA with metal crown closures from Crown Holdings.

Following its February introduction Budweiser Select became available nationally this summer (see packworld.com/go/c145) with a sleek silver finish joining other A-B brands in the container. Six A-B varieties are now sold in the new bottle. Select is sold in bars clubs supermarkets and convenience stores.

—Jim Butschli

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.