Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Aluminum "bottle" a first for vodka

While the cool, sleek appearance of brushed aluminum is not uncommon for health & beauty aids, it is unusual to see it in the spirits category. Hertford, U.K.-based MDT Wines & Spirits believes it is the first to use such a container for vodka.
Print Reprint
FILED IN:  Package Component  > Closures
     

Launched in the U.K. in November '95 Raw Spirit is filled in a 700-mL extruded aluminum "bottle" with a neck finish diameter of 1". It's made by Lawson Mardon Boxal a division of Lawson Mardon Packaging (Bristol U.K.). LMB uses extrusion methods common in the aerosol can business but they customize shoulder and neck. A standard spray coating is used inside. Why aluminum? Apart from the fact that it distinguishes the product "aluminium looks cold which is ideal for vodka" explains Lesley Gillespie MDT sales & marketing manager. "It has a very modern clean look that reflects the image we want. Plus it's possible to put the bottle in the freezer to chill the vodka without any damage to the bottle." The offset-printed bottles are filled on a standard glass filling line and receive a plastic stopper supplied by Rankin Brothers (London U.K.). It was actually MDT that designed and patented the stopper after being dissatisfied with standard closure offerings. The product retails for £11.32 ($17.50). Currently distributed throughout the U.K. MDT says it's signing distributors worldwide with a deal for U.S. distribution expected to be finalized as PW went to press. Lawson Mardon Packaging

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.