Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Alluring label graphics for new fruit smoothies

In June 2008, Sunny Delight Beverage Co., Cincinnati, OH, introduced a new line of nutritious fruit smoothies called FruitSimple in 40-oz, custom-curved PET bottles supplied by Graham Packaging (
FILED IN:  Package Component  > Closures

The product is cold-filled and capped with color-coded polypropylene closures supplied by Rexam Plastic Packaging ( Flexo-printed in 8 colors, the 360-degree, heat-shrink PETG film labels are supplied by Seal-It, a division of Printpack, Inc. (

Label graphics showcase color-coded printing and vivid illustrations of the fruits used in the four flavors—Strawberry Banana, Mixed Berry, Orange Mango, and Pomegranate Blueberry. The high-shelf-impact shrink labels cover the plastic bottles from just under the cap to the bottom of the container, allowing ample room for nutrition data and other product information. The 100% pure fruit smoothies with no sugar added initially are being marketed in Wal-Mart stores. Average retail price per 40-oz bottle is $3.59.

Sunny Delight principal engineer Chuck Shuford notes, “We already had a partnership with Printpack. Seal-It provided excellent customer service and met our quality requirements and shipment demands under tight timing. Consumer response to the product and packaging has been strongly positive. FruitSimple Smoothies offer a practical way for moms to get fruit into their kids’ diets.”

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.