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On-package designation fronts Frito-Lay's support of renewable energy.
A move by Plano, TX-based Frito-Lay gives environmentally conscious snackers more food for thought. The company's SunChips multigrain snack packs will add a “Green-e” designation across the full line, becoming one of the first national consumer packaged goods brands to include the Green-e logo on packaging.
The updated packaging features the Green-e logo (www.green-e.org), which is a designation from the Center for Resource Solutions (www.resource-solutions.org) to donate the use of certified renewable energy certificates (REC). The Center for Resource Solutions is a national nonprofit that administers the Green-e program and works to increase the amount of renewable energy used worldwide.
“Including the Green-e on the SunChips line of snacks gives the brand an opportunity to communicate its commitment to support green energy, and hopefully will remind and encourage consumers to take their own small steps to make our world a brighter place,” says Gannon Jones, vice president, marketing, Frito-Lay North America.
SunChips brand communications will focus around small steps as part of its “Live Brightly” campaign. One of those small steps is the support of green energy through the purchase of RECs to match 100% of the electricity needed to produce SunChips snacks in the United States.
The SunChips RECs are part of the PepsiCo REC purchase, announced earlier this year, which matches the purchased electricity use of all of Frito-Lay’s U.S.-based facilities, including those manufacturing sites that produce SunChips snacks. This REC purchase allows the SunChips brand to feature the Green-e logo on its packaging. The purchase of RECs helps drive the development of additional renewable energy capacity.
-Rick Lingle
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