RSS FEEDS
More Categories
Beginning in November, Wollersheim Winery, Prairie Du Sac, WI, began replacing the gray labels and capsules (photo, right) on 11 of its popular wines with new color-coordinated and graphically appealing alternatives (photo, left).“Our goal was to bring the quality of the label up to match the quality of the wine,” explains Julie Coquard, Wollersheim’s vice president of marketing. In the past, Wollersheim wine had been available exclusively through the winery itself.
Each “family” of wines now has its own color label and capsule: red, blue or green. Each individual wine has its own signature label, featuring scenes from around the winery property. Zillman (Madison, WI) designed the new pressure-sensitive paper labels, which are printed offset in four colors by Wallace (Madison, WI). The polyvinyl chloride capsules include a black band at the bottom that showcases Wollersheim’s “house” logo.
“People seem to really like the new look,” Coquard says. Wollersheim Winery bottled 120ꯠ gallons of wine last year, which typically retail for $6-$16.
indicates a sponsored article that was submitted directly to this Web site by the supplier, and was not handled by the PW editorial staff. Packaging World may share your contact information with our sponsors, as detailed in our Privacy Policy. Packaging World will not share your information with a sponsor whose content you have not reviewed.
