Article | March 31, 2006
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Oval carton stands out in tissue aisle

Kleenex Facial Tissues’ innovative oval carton improved the brand’s holiday sales leveraging both package shape and a custom hologram of a pattern of ornaments.
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These elements deliver visual impact and value and have made the carton a 2006 Paperboard Packaging Council award winner. The oval shape in the container produced by Smurfit-Stone is different in the category.

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