Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article |

Not just a 'corny' redesign

Since its redesign last year, sales for the Albers corn meal product line have increased considerably. The Nestlé USA company turned to Enterprise IG (San Francisco, CA) to revitalize the image Albers has cultivated since it introduced its product line in the 1920s.
Print Reprint
     

Designers revised the logo incorporating a red banner for the corn meal and a blue banner for grits. The change was designed to continue to appeal to loyal customers while also attracting new buyers. That was achieved in part through consumer research that proved that an illustration of a corn cob had become an icon for the corn meal brand. Designers retained the image tweaking it a bit to make it appear as if it had just been harvested. A photo of corn muffins was added to the cartons to increase appetite appeal. Glendale CA-based Albers-brand corn meal and grits are available primarily in the West.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.