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Article | August 31, 2001
Not just a 'corny' redesign
Since its redesign last year, sales for the Albers corn meal product line have increased considerably. The Nestlé USA company turned to Enterprise IG (San Francisco, CA) to revitalize the image Albers has cultivated since it introduced its product line in the 1920s.
Designers revised the logo incorporating a red banner for the corn meal and a blue banner for grits. The change was designed to continue to appeal to loyal customers while also attracting new buyers. That was achieved in part through consumer research that proved that an illustration of a corn cob had become an icon for the corn meal brand. Designers retained the image tweaking it a bit to make it appear as if it had just been harvested. A photo of corn muffins was added to the cartons to increase appetite appeal. Glendale CA-based Albers-brand corn meal and grits are available primarily in the West.
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