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Packaging World      Special Projects Editor, Gretchen Edelbrock
SPONSOR: Logopak March 20, 2008 | Edited by Gretchen Edelbrock

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First flexible alcoholic drink package...

Pocket Shot introduces unique new single-serve alcohol product in a flexible stand-up pouch in California. Innovative concept provides consumer with a "grab and go" convenient and user-friendly package for alcoholic beverages that resembles a miniature bottle complete with bottleneck for easy pouring. Ed. Note: We don't often see something completely new and different--and this got our editorial offices excited!

Source: Beverage

In India, traditional beauty care business heats up...

It's back to your traditional roots in the beauty and skincare business in India, as contemporary delivery systems take traditional "home grown" remedies for beauty and hair care like turmeric (manjal) scrub, shikkakai powder and hibiscus to a national audience.

Source: The Hindu Business Line

GlaxoSmithKline in France...

Global pharma giant plans to invest 500 million euros in its vaccine production plant in northern France to expand capacity. Europe's largest drug maker says investment will help meet increasing demand for its adult and pediatric vaccines, including the new cancer shot Cervarix, which is expected to gain regulatory approval in 2007. GlaxoSmithKline has been investing heavily in vaccines business and has been buying companies and technologies.

Source: Earth

UPS study says Chinese want "made in USA"

According to second annual UPS survey of 1,200 middle-class consumers in six Chinese cities, Chinese urban consumers demand high-quality U.S. products. Study offers detailed insight into buying preferences and demographic differences. UPS, which flies to many points in China, commissioned the survey to help its customers do business in the world's fastest-growing market. "In terms of packaging, the survey found that younger, high-income consumers prefer American or Western-style packaging, especially for beauty products. And 37% of consumers say that they prefer blue packaging for American products--nearly double the next color choice (white at 19%)."

Source: Material Handling Management Online

Middle East snack growth...

Western-style fast foods and snacks like potato chips and cheese balls all the rage in the region, with many states setting up large snack manufacturing units. Global players are also making their moves into what is a lucrative, growing market. According to the article, Saudi Arabia is ranked among the top 15 consumers in the world of snack foods. Combined with the UAE, it accounts for 70 per cent of snack food consumption in the region. Potato chips are the favorite snack item accounting for 50 per cent of volume and "approximately 30 per cent of the light snack food market is comprised of popcorn"


Australians favor plain package for cigarettes...

A survey of 3000 adults shows 51 percent of men and 53 percent of women support the initiative by an anti-smoking lobby to push for plain packaging for cigarettes to reduce their appeal to consumers. The study, by the Cancer Council for Victoria, also shows that almost twice as many daily smokers approve of plain packaging for cigarettes rather than disapprove of it. According to a spokesman for Quit, a charity that helps people stop smoking, "the tobacco industry is becoming increasingly dependent on packaging as a way to recruit a new generation of smokers and communicate with current customers."


Also down under, New Zealand accordian pack...

A brand new packaging technology has arrived and New Zealanders are among the first in the world to experience it. An accordian-like package, CrushPak®, hit supermarket shelves in the form of Fresh 'n Fruity's yogurt. The packaging offers a revolutionary and easy way to eat the smooth yogurt product. The container collapses enabling the contents to be squeezed into your mouth eliminating the need for a spoon.


Soft drinks gaining share by losing fizz...

New study available from Business Insights shows the overall soft drink category is growing and gaining share from other categories including beer, hot drinks and wine. But traditional carbonated drinks are losing share to fruit juices and bottled waters. In response Coca-Cola and PepsiCo are dramatically modifying their portfolios and Cadbury Schweppes has divested their European soft drinks business.


Kids' food and drinks to "soar"

Another new report, this one from Packaged Facts, says product offerings in food and beverage for children will explode in the next few years with the focus on fighting obesity. "The new report attributes this impressive market growth to a number of factors, headed by an increased awareness of nutrition." Packaging's role? Create the hip packages kids will ask their parents to buy. Study says kids seek out new and intriguing products.

Source: Nutra

Further supporting evidence...cereal bars growth

On the back of this trend to offer healthier alternatives to kids, another study by Leatherhead International cites 9.6 percent growth in cereal snacks. "The popularity of the bars can be attributed to their appeal as convenient, on-the-go foods along with their "healthy" image and frequent fortification with nutritional ingredients. In 2005 cereal bars made up 70 percent of total cereal snack sales in the US, Japan, Australia and Europe's five largest countries."

Source: Bakery and


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Packaging Careers

Project Manager for flexible packaging supplier in New York, NY. Plant Manager for major brewer in Clarksville, TN. Sales Engineer for Hollywood, FL-based supplier of packaging machinery.

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