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Packaging World       Anne Marie Mohan
Sponsor: SATO America, Inc. November 18, 2011 | Edited by Anne Marie Mohan

Thermal Transfer v. Direct Thermal Printing: Five Key Considerations >>

This easy to understand white paper clearly describes the differences between thermal transfer and direct thermal printing, and charts the strengths and weaknesses of both technologies. Detailed explanations reveal the key issues to consider when deciding the most suitable technology for your labeling application.

SATO America, Inc.

Success Story & Video: 100% Item Level RFID tracking and tracing >>

High Volume Item Level RFID scanning within seconds. See SATO's Asset Tracking/WMS iTRAK system manage and verify items at one of the world's largest medical instrument distribution centers. iTRAK was built to transition barcode environments to RFID or utilize a hybrid functionality of both barcode & RFID technologies.

SATO America, Inc.

Fruit Packer Conquers Produce Traceability Challenge >>

Sun Valley Packing, a fruit grower and packer with 10 different case-packing and labeling/coding lines, finds success meeting the Produce Traceability Initiative with their choice of a PA6000 E-Series all-electric labeler from Diagraph, utilizing a SATO Model S8408 print engine, and messaging software from ProduceJet.

SATO America, Inc.

White Paper: Track & Trace for Healthcare & Pharmaceuticals >>

Consumer and patient safety is crucially important within the healthcare and pharmaceutical industries. From raw ingredients to processing, from the wholesaler to the pharmacy, track/trace systems provide visibility and support a company's validation of their procedures and protocols. Read more...

SATO America, Inc.

SATO Print Engines on 17 tomato-packing lines harvest many benefits >>

Packaging labels play a key role in the supply chain. A label print-and-apply system by Cheetah Systems using SATO print engines improves label accuracy by almost double. Read the full story for additional system benefits

SATO America, Inc.

FEATURED ARTICLE

Summer's Eve rebrands for new generation of users

First introduced in the 1970s, the Summer's Eve brand of external feminine cleansing and freshening products from C.B. Fleet Co., Inc., Lynchburg, VA, is a category leader. But in mid-2009, the company realized that although it had a strong and loyal following, the brand's outdated packaging hampered a long-term growth strategy.

Surviving a new era of FDA enforcement

Since 2009, FDA's increased power and budget have led to more seizures, injunctions, Warning Letters, and recall events, with penalties enforced to discourage future offenses. These greater enforcement activities are requiring companies to be extra vigilant in their quality processes.

Give trial-size packs a try

Getting the consumer to try a product is a daunting challenge for any CPG company. And to a great extent, it's the package that has to hit on all cylinders if there's to be any hope of success. A company, in its attempts at seduction, should acknowledge that consumers have a mild schizophrenia regarding trying something new. One form of help is the trial-size package.

Water brand brings environment to packaging

A carefully chosen packaging design facilitated by a state-of-the-art bottling plant offers consumers a window to the soul of a natural artesian water brand from Panama.

Soft-drink can delivers foamy blast for teens

Britvic has shaken up the soft drinks industry by giving its iconic Tango brand a new twist with the launch of Turbo Tango, a ground-breaking soft drinks innovation targeted at teens. The innovation features 'nitro-fuelled' aerosol technology, which delivers a foamy blast of orange and a totally new drinking experience.


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Duane Reade capitalizes on New York connection
Todd Maute of CBX compares New York City drugstore chain Duane Reade's new city living-themed private-label package designs with name brand items in the food and personal care categories.
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