Assuring brand loyalty: Make yourself a 'need' rather than a 'want'
"Have you noticed how waves of financial success, followed by strife, over time, spell a very unpredictable future for contract packagers? We are no different than any other segment of the packaging industry," says Christopher Nutley, president and co-owner of MSW Packaging, Lawrenceburg, Ind. - based contract packaging, warehousing and fulfillment services company – and a director with the Contract Packaging Association.
In a tough economy, Nutley says, the key to success is to become indispensable to customers. This goes for contract service companies, branded consumer packaged goods leaders and all businesses. Tough questions leaders need to ask include: "Does our customer need us any longer?"
To which he says: "In 20 years in the contract packaging service industry, I've learned (sometimes the hard way) that 'need' is a very fleeting notion," he continues: "As with most other desires in life, it most often is diluted by 'want.'" Read his full discussion on the matter in the July Packaging World (p. 80 in the print edition or on the web here, and watch for him on the speaking circuit, as pictured here at the last CPA Annual Meeting.
Wilsher Packaging comes of age, restrikes image
Wilsher Packaging, Bensenville, Ill., sent out word in recent days that it had a re-launched its image with a new logo and a completely redesigned website. The real story behind that story, though, is that the change is a coming of age for a company that has grown to fulfill its calling as a contract packaging, assembly and fulfillment company.
In 1994, Kathy Dunn, president and owner, started Dunwell Packaging, a packaging supplies company. "In an effort to expand, we started taking-on some contract packaging business and in 2008, got an opportunity to jump into that side of the business in a big way."
That side of the business, Wilsher Packaging, maintained a "strong and steady" contract packaging operation through the recession, bringing Dunn to the present-day effort to shore-up the firm's image to reflect its broader mission as a company offering "a complete packaging solution to our clients in need of contract packaging and packaging supplies."
The company handles blister packaging, clamshell packaging, pouching, gluing, filling, labeling and custom packaging as well as assembly and fulfillment services. Dunwell Packaging continues to operate as a sister company serving mostly manufacturing customers.
Home breakfast cereal, pouched and home-delivered
According to a July 1 story by news outlet The West Australian, this is the first offering from home-delivery service Aussie Farmers Direct. The products (shown) contain only 100 per cent Australian-owned, grown and produced fruit. They were developed in close consultation with outside firms Skene Foods and Vatmi, an Australian Disability Enterprise specializing in contract packaging. For full details, read the West Australian's original account here.
Summit, Ampac unveil Flexible Packaging Innovation Gallery
Summit Media Group has launched an exclusive section within its Packworld.com website with a new Flexible Packaging Innovation Gallery. The online gallery provides advanced visual image-viewing tools to speed browsing and enlargement of packages from around the world to let users find and zoom-in on packages of interest.
Cincinnati-based flexible packaging and design firm Ampac provides exclusive support. John Baumann, president and CEO, sees the gallery a "creative venue for packaging partners to showcase their successful packaging developments."
"We're excited to grow the Gallery into a leading online exchange for flexible packaging design innovation," adds Joe Angel, Summit Media Group vice president and publisher of Packaging World – and Contract Packaging magazine.
Separately, Ampac's parent, Ampac Holdings, announced on June 30 that it has acquired flexible packaging firm ELAG Verpackungen AG, based in Kirchberg, Switzerland. The acquisition builds upon Ampac's leadership in pre-formed pouching, solutions for food, pet food, beverage, health & beauty, lawn & garden, and pharmaceutical packaging. Strengths include sustainable innovations with reclosable zippered retort pouches.