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Flexible Packaging Playbook Strategies
In this newsletter • Top tips for choosing converters • Case study: labels upset the apple cart • New machines & materials
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Understanding the basics of automatic pressure sensitive labeling methods Understanding the basics of automatic pressure sensitive labeling methods
Download this white paper from Label-Aire for a comprehensive primer on selecting an automated pressure-sensitive labeling machine. Compares and contrasts the three fundamental types of technologies: wipe-on, air-blow and tamp-blow.
Label-Aire, Inc.
Inline labeling has never been easier... Inline labeling has never been easier...
Our advanced Inline 5100 Wrap Labeling System and Inline 6200 Front/Back Labeling System are the most feature-packed models in their class. To find out more, visit us on the web or call us Toll Free (866) 384-0700.
Label-Aire, Inc.
How Reliable Is Your Labeler? How Reliable Is Your Labeler?
We've built pressure-sensitive labeling equipment for almost every application imaginable, so we know a thing or two about reliability. To find out more, visit us on the web or call us Toll Free (866) 384-0700.
Label-Aire, Inc.
The Versatile 3138-NV Printer Applicator The Versatile 3138-NV Printer Applicator
Our Advanced Label-Aire 3138-NV Printer Applicator with state-of-the-art features at a lower cost.
Label-Aire, Inc.
MARCH 23, 2012
What to look for in a label converter
Steps you should take when considering which label converter to use.
1. Know your converter's core competency. Just because you've used your converter for pressure-sensitive labels doesn't mean they're the best choice for in-mold labels, or vice-versa. Also, when bringing a new labeling project to the converter, consider specifying the requirements—such as the expected line speeds, geometry of the container, aesthetic expectations or installed equipment—instead of the actual label technology (pressure-sensitive, roll-fed, etc.). The converter should recommend the best label technology to meet your requirements, rather than a particular technology that it is best at.

2. Vet all converters. Tour their facilities and conduct a full facility audit. If everything is neat and organized, it's a good sign. If there's junk all over the place, it's not. Ask to see documentation on their quality systems and sustainable business manufacturing practices and processes. Determine how well they understand container manufacturing and the extent of their technical knowledge to match particular label substrates to container materials and finishing treatments.

3. Insist on confidentiality. Invite your converter to participate in new product innovation sessions and make them a technical resource, but take careful not to disclose the market or specific application. Does the converter handles design modifications confidentially with its other customers? If you can see the new labels from other companies when you tour, realize that others will see yours.
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Get the playbook! Playbook
Packaging World’s free, comprehensive Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
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Case study
Playful label designs for artisan cider 'upset the apple cart'
U.K. cider maker Orchard Pig works with design firm to capture the playfulness of its namesake in new labels that bring its product to the mainstream.
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Supplier News
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Colbert installs new
flexographic printing press
DuPont Packaging Graphics and Aerospace Huayang
sign strategic alliance
The MATLET Group hires Ed Wiegand >>
Logopak acquired by Possehl >>
New Machines & Materials
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Splash-proof weigh-price labeler Label printing solution uses high frequency RFID inlays In-mold labeled lidding system
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Modular labeler CO2 reducing label Pressure-sensitive labels for curved packages
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Nostalgic packaging creates personal connection
Rick Barrack of brand agency CBX explains how elements of nostalgia are used in package design to convey quality, build credibility, and establish trust.
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Tap into the convenience and comprehensive supplier information in this new online directory of packaging machinery and materials. Search over 17,000 products; get pricing and information.
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Learn how Gilchrist & Soames Automates Label Artwork Upload
Christina Mavity, of bath and body products manufacturer Glichrist & Soames, will present at The Automation Conference. Learn how Mavity integrated a web-based solution to automate label artwork upload and order management. Join your colleagues at The Automation Conference, May 22-23 in suburban Chicago.
Learn more »
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