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In this newsletter • Anti-Counterfeiting       • Case study: 'Covert' UV coding       • New equipment
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Booth S-2360
October 3, 2012
Anti-counterfeit countermeasures—tactics
evolving to strategies
By John Spink, MSU A-CAPPP, PhD; Douglas C. Moyer, CPP, PhD-ABD and Justin Heinonen, Michigan State University

The product fraud and counterfeiting threat is complex and extremely interdisciplinary. This is one reason it is such a growing threat and why the FBI calls it "the crime of the 21st century." The challenge of selecting effective countermeasures is that criminals can be very adaptive and have a huge financial incentive to develop ways around security systems.

While there may be a slew of new or pending regulations, corporate leaders are realizing they need to tackle the threat from counterfeiters for simple business reasons. Counterfeit product and product-related fraud is creating current vulnerabilities that expose the business to tremendous risk of lost sales, recalls, or legal liability. These vulnerabilities are amplified by the global economic recession where protective countermeasures may have been reduced at the same time that counterfeiters have become more aggressive.

There is a need and a trend for corporations to take a more holistic and strategic approach. While packaging managers are often assigned to implement an anti-counterfeit plan, their task is usually to pick a packaging countermeasure and hope for the best. This is due to the lack of clear strategic direction from executives or even information such as simple risk assessments. Suddenly, packaging managers must be both tactician and strategist for the entire enterprise. Fortunately, risk mitigation is not completely alien to packaging professionals.

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Case study
Bottle manufacturer gains anti-counterfeiting evidence
The use of special UV-readable ink helps ensure the authenticity and traceability of a range of bottles produced by rigid plastics packaging manufacturer RPC Containers Llantrisant.
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Supplier News
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Becton, Dickinson takes proactive stance on device identification >>
Diamond Pet Foods to use lightweight, RFID-enabled pallets >>
New equipment
New Machines & Materials Image 1 New Machines & Materials Image 2 New Machines & Materials Image 3
CIJ Coder Steered-beam laser coding system Tabletop printer eliminates labels
New Machines & Materials Image 4 New Machines & Materials Image 5 New Machines & Materials Image 6
Barcode label printer Ink jet printer Molecular taggant technology for product security
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Blister printer
Stephan Wengi, sales director at Hapa, describes the company's BlisterJet 807 for customized printing of cartons or blisters during Achema 2012 in Frankfurt, Germany.
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