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Flexible Packaging Playbook Strategies
In this newsletter • 10 coding/marking tips     • Case Study: Hospital's ID solution     • Video: Carton track/trace
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This issue proudly brought to you by:
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Thermal Transfer Overprinters for Flexible Packaging Thermal Transfer Overprinters for flexible packaging
Thermal Transfer Overprinters from ID Technology provide highly efficient thermal transfer coding on flexible packaging in high volume manufacturing environments. (See video)
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CIJ Coding on Flexible Packaging CIJ coding on flexible packaging
CIJ Printers from ID Technology can print one to five lines of high quality text, graphics and barcodes on flexible packaging and film. (See video)
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Communicator II Thermal Transfer Overprinter from ID Technology Communicator II Thermal Transfer Overprinter from ID Technology
The Communicator II Thermal Transfer Overprinter has a industry-leading maximum ribbon length of 1400m. This along with patented ribbon save features increases uptime and lowers ribbon costs. (Watch video)
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Nationwide Sales  Service Nationwide sales service
With regional sales, service and stocking facilities located across the U.S., ID Technology has an office near you for local support.
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June 1, 2012
Ten tips for buying coding/marking
equipment for cases and pallets

By Marty Weil, Contributing Editor

The handling of case products hasn't changed, but the information required on the cases has. This is driven by documentation concerns (i.e., traceability) and the growing realization that all space is marketing space; so, cartons once considered dumb carriers are now being leveraged to display corporate branding. Corrugated cases are moving closer to primary packaging.
Also, ink-jet technology has improved considerably. Connectivity and footprints are smaller and machines are easier to use. There are common touch screen interfaces, levels of control, and higher resolutions. Instead of bottles of ink that you turn upside down, today's technology features self-sealing cartridges and meters for easy visual checks.

Here are some best practices to follow and pitfalls to avoid when buying coding/marking technology for cases and pallets:

1. Understand your application fully to reduce costs. It's cheaper to use ink-jet than it is to use a label, but will your application allow for it alone? Assess the technology in detail in terms of what you're doing. Research the technical aspects of coding and marking to fully understand the role of yield, imaging, and performance to compare models and brands. Learn how the equipment works; understand what different yield and imaging capacities mean for your specific applications.

2. Ensure that coding quality will meet customer needs. Large-character printers may not give you the highest quality scannable code. Companies such as Walmart want better-quality coding on what they call high- velocity goods, which they process in a highly automated warehouse. For your product to qualify as a high-velocity good, you may find that print-and-apply technology works best, but at a higher total cost of ownership including equipment and consumables (labels and ink).

Read all 10 tips >>
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Case study
Toolkit helps South Carolina hospitals reduce mislabeled blood specimens
A mislabeled blood specimen--where blood is drawn from one patient at bedside, yet the bar-coded identification label of another patient is affixed to the vial--is not a rare event in our nation's hospitals, occurring as frequently as one out of every 1,000 blood draws.
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Package Design WorkshopVideo
Carton printing track and trace module
The Bosch CPS800 is a carton printing system module, which consists of a print and a camera to automatically print and verify up to 400 cartons per minute. Tracking data is printed onto the product and automatically checked for accuracy by the camera with reads each printed digit. Within milliseconds it compares the human-readable text with the 2D data matrix code and verifies it for accuracy.
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