Packaging Logo October 15, 2012 Forward
Package Development
Tag Top
background image
How to work with demanding retailers
Manufacturers no longer call the shots the way they did more than 100 years ago when Henry Ford told consumers that they could have their Model T painted any color "so long as it is black." Just as the Information Revolution supplanted the Industrial Revolution, retailers - empowered by scanner data - supplanted manufacturers as the most powerful players in in the supply chain.
"The balance of power shifted 25 years ago, and that just continues," says one packaging professional with a CPG manufacturer. The advent of retail scanner data gave retailers access to shoppers' buying habits that effectively turned the tables on brand owners, who until then were presumed to have the closest ties to consumer wants and needs.

The challenge for packaging professionals is to wrangle some semblance of control, or at least sanity to the pressures of major retail buyers who think that creating a new package consists of "flipping a switch" and having shipments appear. Too often, they expect their CPG suppliers to jump through hoops that may be detrimental to the product, the integrity of the packaging, the brand owner's packaging operation and the profitability of doing business in the retail arena.

Here are some tips to help you cope:

Improve sales/packaging communication: Too often, CPG sales reps will cave to pressure by retail buyers' pressure to create unique customer-specific packages. While working to help customers improve their packaging knowledge - something that may or may not be accomplished - packaging leaders can, nonetheless, make efforts to improve communication with their own sales organization...

Read More...
New materials and containers
New Materials and Containers 1 New Materials and Containers 2
Girl Scout Cookie package receives first facelift in
13 years
>>
Roll-fed injection in-mold-labeled syringe >>
New Materials and Containers 3 New Materials and Containers 4
Female-targeted energy
drink a stunner in slim can
>>
Coca-Cola enters
partnership to expand PlantBottle production
>>
Supplier News
North America "Supplier of the Year-Raw Materials & Packaging" Award >> LBP Manufacturing and Henkel join forces to produce thermal insulation for packaging >>
Supplier News Supplier News
Video
Video
Off The Shelf: Sophisticated solution for portable wine packaging
Stacked Wines introduces a portable four-pack format for wine, where specially selected varietals are packed in a stylish, stemware-like PET container that provides up to a 14-month shelf life.
Get the Playbook!
Playbook Packaging World's free, comprehensive Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.

Download Playbook
This issue sponsored by:
Diagonal Line
EcoStar recycled PET extruded sheet for premium thermoform packaging applications EcoStar recycled PET extruded sheet for premium thermoform packaging applications
Data sheet provides features, sheet tolerances and performance properties of EcoStar’s PC50 post-consumer recycled sheet material engineered for thermoformers, brand owners and specialty printers.
EcoStar
Touch panel interface packs high performance features Pro-face America
Video on Proface HMI modular touch panel Model GP-4000M shows advances in high resolution, communications capabilities, and connectivity options, and enclosure size.
Pro-face America
Checkweigher with new filler feedback technology reduces giveaway for costly toppings Thermo Fisher Scientific
Download this application brief to learn about a new servo-based filler feedback technology available for checkweighers that can save money by limiting giveaway of costly food toppings. Provides precision feedback to upstream filling, slicing, cutting, or dosing equipment.
Thermo Fisher Scientific
New square bottle, with shrink sleeve label, adds an edge to bottled water brand WS Packaging Group Inc.
TalkingRain Beverage Company created a stronger brand presence on-shelf for its ActiVWater® brand with new square bottle, full-body shrink sleeve label, and package redesign. Printed with metallic inks, the new label design has easy-to-read graphics, bold flavor-specific colors, and displays well at retail.
WS Packaging Group Inc.
Automated shrink sleeve systems in action Tripack
Watch this video to see how Tripacks' automated shrink labeling systems handle 600 ppm, how they handle various tamper evident configurations and do single and multi-packs with ease.
Tripack
Announcements
Hear Packaging World Editor Pat Reynolds at PACK EXPO
Hear Packaging World Editor Pat Reynolds at PACK EXPO Packaging World 's VP/Editor Pat Reynolds will present at the Conference at PACK EXPO on Oct. 29 to update attendees on key packaging trends and developments he's seen this year during his worldwide travels for the magazine.
Learn More »






Labeling innovation gallery
Packaging World Real-Time App Looking for labeling innovation? Check out Packaging World's Labeling Innovation Gallery—quickly browse through hundreds of images in a groundbreaking visual format. New images added monthly!

Sponsored by

Pro Mach
Tear Paper
The items in the "sponsored links" area are considered sponsored. Packaging World may share your contact information with sponsors
as detailed in our privacy policy, but we will NEVER share your contact information with a sponsor whose content you have not viewed.
You are receiving this email as a Packaging World subscriber or registered Web site user.
This email was sent to %%EMAIL%% by:
Summit Media Group, Inc.
330 N. Wabash Ave, Suite 2401
Chicago, IL 60611
United States of America
Manage e-mail preferences     Privacy Policy
Catch the video