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Trends in Appearance Additives
By Marty Weil, Contributing Editor

Liquids, pearls pellets and more; here are some trends the experts have identified in the area of appearance-altering additives:

1. A shift in deployment. Instead of being put into hoppers, there is a move by some packagers to feed additives directly into the throat of the machine, allowing for quicker color changes during production - there's no need to wait for the whole hopper to bleed out. Gravimetric weigh scale measures have provided the ability to dose accurately, even in very low doses. This has been an important breakthrough, because it also eliminates labor, as the need to hand blend is rapidly diminishing. There had been for years a general industry belief that liquid color allowed for faster changes, because it was dosed at the throat. But this attitude has been changing as pellets have made inroads.

2. Pearls for more than girls. CPGs are looking for extra pop in their packaging. One result has been a significant rise in the use of interference pearls. Consider the Hershey's mint Icebreaker tins; originally they were metal and quite beautiful. For cost purposes, they were switched from metal to plastic, but lost their luster, looking less like jewel boxes and more like something more like a hockey puck. Interference pearls, which partially change hues, fixed the problem by imparting greater shelf impact...

New materials and containers
New Materials and Containers 1 New Materials and Containers 2
Elegant stock plastic molds >> New dual hardness vacuum cups >>
New Materials and Containers 3 New Materials and Containers 4
Ergonomic bottle closures >> Ergonomic aerosol sprayer >>
Supplier News
Amcor Rigid Plastics opens on-site bottle manufacturing operation in Mountain Top, PA >> Shipload of Oshenite ultra-pure renewable performance mineral arrives for plastics industry >>
Supplier News Supplier News
Multisorb appoints Daniel Kedziora to Food and Beverage Packaging Group for Europe >> DS Containers hires new director of sales >>
Off The Shelf: Whimsical hard cider packs tell a tale
Oliver Winery adds a 250-mL aluminum can to its Beanblossom Hard Cider brand, known for its humorous and lively artwork that depicts quirky characters from “Beanblossom.”
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