Packaging Logo April 11, 2012 Forward
Package Development
Tag Top
background image
Insights on eye tracking
Once you understand the forces that influence consumer shopping patterns, it becomes important to understand how they shop and why they make the purchasing decisions they do. Eye tracking is one of the key ways to gain the knowledge you'll need to shape an effective package design.
You’ve created multiple mockups for your rigid package, and you need to determine the best design option. Foremost, you want to answer two questions:
  • Which design provides the most shelf visibility?
  • What elements on your package did shoppers see, and for how long?

Eye tracking is one approach that can provide these answers.

“The potential loss of sales to a business by diluting their equity and getting lost on shelf is enormous, and it’s not a risk one wants to take in this day and age,” says Pamela Waldron, global director, Oral Care, in Johnson & Johnson’s Global Strategic Insights Group. “We use eye tracking frequently to assess new label design for major brands. We would not implement a graphic label design change without understanding its impact on visibility and imagery,” which extends to how well the label and the package—a glass bottle or plastic container, for example—complement each other.

Read More...
New materials and containers
Bericap Novartis
One-piece hot fill closure >> Novartis pack named Compliance Package of the Year >>
Tekni-Plex NPE
Blister films for sensitive products in high-moisture environments >> New packs, technologies shown at NPE >>
Supplier News
George L. Thomas named President/CEO of Plastic Suppliers, Inc. >> Chad Hedden appointed Toray Plastic’s new Director of Sales, Lumirror Polyester Film Division >>
Supplier News Supplier News
Jeffrey Kellar joins Alpha Packaging as President and CEO >> HCPC awards packs for patient compliance, innovation >>
Video
Video
Beverage Roundtable: Hold your liquor!
Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? Watch, learn and join the Beverage Roundtable conversation.
Sponsored by Owens-Illinois
O-I, makers of pure, beautiful, sustainable glass packaging, is proud to sponsor GlassIsLife.com
FPO
Diagonal Line
Get the Playbook!
Playbook Packaging World’s free, comprehensive Rigid Container Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.

Download Playbook
This issue proudly brought to you by:
xpedx is Packaging Expertise
Diagonal Line
xpedx is Packaging Expertise®
xpedx helps you find smarter ways to market your products and generate profitable sales. By bundling together innovations in design, materials, equipment, workflow and logistics, you can lower costs, improve quality, promote sustainability and optimize the supply chain. Click this ad to learn more.
xpedx | xpedx.com
xpedx is package design and engineering. xpedx is package design and engineering.
Your product is about to make its greatest journey: from the shop floor to the shopping cart. Along the way, it will have to survive the rigors of weather and travel, adhere to industry guidelines, support brand messaging and entice buyers to take action.
xpedx | xpedx.com
xpedx is packaging materials. xpedx is packaging materials.
From stock to custom, cartons to bags, laminates to film – we have the resources and global reach you need to secure more return on investment.
xpedx | xpedx.com
xpedx is equipment and workflow. xpedx is equipment and workflow.
We take the time to understand your packaging environment and then deliver solutions to optimize efficiency, enhance productivity, and reduce downtime.
xpedx | xpedx.com
xpedx is logistics. xpedx is logistics.
As your products go from their point of origin to their point of consumption, they are susceptible to a multitude of inefficiencies that impact profitability. Look to xpedx to improve sourcing, handling and logistics throughout your entire packaging supply chain for more efficiency – and ultimately – more net value
xpedx | xpedx.com
Announcements
Visit Packaging World Marketplace
announcement 1 Tap into the convenience and comprehensive supplier information in this new online directory of packaging machinery and materials. Search over 17,000 products; get pricing and information.
Learn More »






Read Packaging World on your iPad!
announcement 2 Download the Packaging World Magazine app. Manage your issues, read offline, and share content with peers.
Packaging World Digitial Edition App

Sponsored by

Markem-Imaje
Tear Paper
The items in the "sponsored links" area are considered sponsored. Packaging World may share your contact information with sponsors
as detailed in our privacy policy, but we will NEVER share your contact information with a sponsor whose content you have not viewed.
You are receiving this email as a Packaging World subscriber or registered Web site user.
This email was sent to %%EMAIL%% by:
Summit Media Group, Inc.
330 N. Wabash Ave, Suite 2401
Chicago, IL 60611
United States of America
Manage preferences     Privacy Policy