Packaging Logo March 27, 2012 Forward
Package Development
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Balancing risk with innovation
One of the major roles of the packaging R&D function is to identify and address all the risk areas in a project, one by one. A willingness to try new materials and package formats—even at the risk of commercial failure—can be a price worth paying for innovation.
There are as many approaches to market-testing new packages as there are companies. One well-known retailer, for instance, skips consumer testing entirely when launching new private label packaging. Instead, it just launches new packages. The pack's success or failure in the marketplace is the test. Another consumer packaged goods (CPG) company purposely invents temporary brands to test new concepts without risking any damage to the real brand's equity; if the package format succeeds, the temporary brand is replaced with the actual brand.

When trying new or unproven technologies, such examples make a strong case that it's a good idea to relax your standards, or at least strict adherence to past practices, in the name of innovation. Build-in time for working-out kinks, and be willing to run any unfamiliar or experimental materials or machines more slowly at the outset.
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New materials and containers
New Materials and Containers 1 New Materials and Containers 2
Recyclable metal, plastic, hybrid containers >> Chilled microwave-ready meals packaging >>
New Materials and Containers 3 New Materials and Containers 4
Universal dispensing bottle cap for supplements >> In-mold labeled lidding system >>
Supplier News
HAVI Global Solutions acquires PTIS >> LMI Packaging Solutions has been awarded SQF 2000: Level 3 >>
Supplier News Supplier News
Plastic Technologies appoints Scott Steele president >> Berlin Packaging Promotes Rick Brandt to Executive VP of Sale--New Position Created to Support Growth beyond $700 Million in Annual Sales >>
Video
Video
Package Design Workshop Logo
Bold branding through shape and structure
Stuart Leslie, president of 4sight, Inc., looks at how package shape and structure—from a simple, cylindrical form to a bold, molded pack—can be used effectively to support a product's brand message.
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SmartCycle® films, a packaging solution with sustainability in mind Smartcycle video
Watch this video to understand the concept behind packaging films made from recycled bottles—SmartCycle® films from Klöckner Pentaplast.
Klöckner Pentaplast
Video highlights lifecycle analysis of film vs. corrugated shippers SpotPak Study video
Short two-minute video from Delkor highlights the results from an independent lifecycle analysis (LCA) study on Smart Balance's use of the Spot-Pak package as a replacement for corrugated cases. Learn what the LCA uncovered.
Delkor Systems
Foodservice innovation: Stock rectangular deli packaging with universal lid sizes Stock packaging white paper
Data sheet from Plastic Ingenuity shows clear, thermoformed food packaging in 8-, 16, 32, and 48-oz rectangular sizes with one universal lid size.
Plastic Ingenuity
New square bottle, with shrink sleeve label, adds an edge to bottled water brand TalkingRain Case Study
TalkingRain Beverage Company created a stronger brand presence on- shelf for its ActiVWater® brand with new square bottle, full-body shrink sleeve label, and package redesign. Printed with metallic inks, the new label design has easy-to-read graphics, bold flavor-specific colors, and displays well at retail.
WS Packaging Group Inc.
Announcements
Designing Sustainability into Your Package
Sandra Keil Learn from Earth911's Sandra Keil at this year's Sustainable Packaging Symposium. See how package design choices influence recycling opportunities, and gain an understanding of the factors that affect the recyclability including chemical makeup, durability measures, product form and color. This year's event celebrates the 'optimized package.' Plan now to attend April 3-5 in Houston. Learn More »
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