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Flexible Packaging Playbook Strategies
In this newsletter • Evaluating labeling machine vendors • Case study: Online label management • Video: Craft Beermania!
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This issue sponsored by:
GS1-128 and Print & Apply: Perfect Partners GS1-128 and Print & Apply: Perfect Partners
Did you know ink-jet printing systems on brown corrugated are not GS1-128 compliant? Print technology selection can be the difference between failure and success in a barcoding application. Read how thermal-based, print & apply systems are a superior choice over ink-jet systems in any barcode printing application.
SATO America, Inc.
See the high performance alternative to roll-on shrink-on and paper labels See the high performance alternative to roll-on shrink-on and paper labels
Watch this video to discover how you can get full-body impact with your existing roll-fed labeling machinery—Pentalabel® roll-sleeve films from Klöckner Pentaplast.
Klöckner Pentaplast
Packaging drives Naturopathica® Holistic Health re-branding effort Packaging drives Naturopathica® Holistic Health re-branding effort
Naturopathica® executes a new packaging strategy with digital and litho printing, and extended-text labeling. The re-branding effort for the ECOCERT-certified beauty products line is built on strong graphics cues and includes bilingual copy.
WS Packaging Group Inc.
Winding Design Chart For Specifying Label Orientation Winding Design Chart For Specifying Label Orientation
Use this handy chart to specify label orientation on a roll when ordering pressure-sensitive labels from your converter.
High-speed, modular label applicator High-speed, modular label applicator
Brief video highlights the HERMA p-s label applicator from Weber Packaging Solutions. Versatile unit combines speed, precision and true modularity to address a very wide range of labeling applications.
Weber Packaging Solutions
MAY 9, 2012
Vendor evaluation
methodology for labeling equipment
By Paul Zepf, P.Eng., M.Eng., CPP, Zarpac, Inc.
When evaluating labeling machinery suppliers, it’s important to follow a disciplined methodology to eliminate as much subjectivity as possible. What follows is a simple Vendor Evaluation Analysis methodology that is well-suited to labeling equipment. Broadly, the process breaks down into four phases.
1. Canvass the field. Even before you write your requirements document, you can start informally canvassing suppliers to get a rough idea of budget, timeline, and ability to meet your requirements. A simple checklist of requirements will suffice at this stage. You’re just looking for a rough guide—don’t hold them to it without furnishing a formal RFQ.

2. Write a requirements document. While this is nearly always done for critical machines on the line (such as fillers and cappers), companies tend to mistakenly skip this step when it comes to labeling equipment. It’s impossible to perform even the simplest of Vendor Evaluation Analyses without thinking through your requirements and writing them down…

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Packaging World’s free, comprehensive Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
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Case study
Web-based tool brings order to SKU proliferation
Online ordering, proofing, and graphics asset management system helps streamline label development and production process for personal care maker Gilchrist & Soames.
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Supplier News
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Harland expands labeling in South America >>
Langguth America doubles its space, adds staff to serve
customer demand
New Labeling Equipment
Brother Mobile Solutions, Inc. Labeling Systems Weber Packaging Solutions
Barcode and laminated label printers Front-and-back bottle labeler Label printer-applicator uses tamp-blow method of application
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Beverage Roundtable: Craft Beermania!
What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn — then throw-down a tip in the comments thread.
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Visit Packaging World Marketplace
Tap into the convenience and comprehensive supplier information in this new online directory of packaging machinery and materials. Search over 17,000 products; get pricing and information.
Learn more »
Learn how to streamline your label procurement
Find out how personal care products company Gilchrist & Soames utilized a Web-based automated system to handle artwork and order management - a classic example of how automation tools can streamline the packaging procurement portion of a complex manufacturing operation. Gain information you can use at your operation, at this year's Automation Conference in suburban Chicago May 22-23.
Learn more »
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