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Flexible Packaging Playbook Strategies
In this newsletter • How to buy labeling machinery • Case study: PERT gets perky new design • New machines & materials
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This issue sponsored by:
Smartdate x40 video Tour the latest thermal-transfer date coding system
Take a 3-D video tour of Markem-Imaje's SmartDate X40 coding system, incorporating the latest in thermal-transfer technology. Video focuses on benefits in four areas: optimizing operations, reliability, high-performance printing and sustainability.
Markem-Imaje
Labeling Methods wp Understanding the basics of automatic pressure sensitive labeling methods
Download this white paper from Label-Aire for a comprehensive primer on selecting an automated pressure-sensitive labeling machine. Compares and contrasts the three fundamental types of technologies: wipe-on, air-blow and tamp-blow.
Label-Aire
Leadselect PZ Pilot Pro Video Hi-res case code printing system with touchscreen preview
Video shows Pilot Pro ink-jet case-coding system with new drag-and-drop touchscreen technology for message previews.
Squid Ink Manufacturing
Carmella's Italian Bistro Case Study Digitally printed labels convey the brand personality of Carmella's Italian Bistro
Carmella's Italian Bistro chose cost-effective labels for launching its retail brand. It effectively conveyed its brand messaging using a textured, natural white material that offers visual depth and a tactile feel.
WS Packaging Group Inc.
Roll sleeve video See the high performance alternative to roll-on shrink-on and paper labels
Watch this video to discover how you can get full-body impact with your existing roll-fed labeling machinery—Pentalabel® roll-sleeve films from Klöckner Pentaplast.
Klöckner Pentaplast
APRIL 9, 2012
Seven best practices
for buying labeling machinery
by David Hoenig, DH Technical Consulting, LLC.
Determining requirements for machinery isn't rocket science, but it does take careful planning. During the 35 years I worked at Revlon, I learned to ask some basic questions on any new project to determine the appropriate direction to take. Here are the key areas your questions should address:
1. Outsourcing versus in-house. You don't have to install a production line for every new product, particularly if the longevity of that product is far from clear. Ask whether someone else—a contract packager—can do this project better, or cheaper, than you, saving you the capital investment. Other considerations are whether the launch window is extremely tight, or whether this project makes the best use of existing plant space that might be better used for another project.

2. Flexibility of equipment for other applications. Don't assume you're developing requirements just for this particular package. Marketing may come knocking a year later with a request to go to a different package size. All of your assumptions in the beginning are no longer valid and suddenly, your equipment has limited capabilities. You'll be faulted because you didn’t think about what's coming next.

3. Don't just replicate what you've done before. Doing so may be easier, more comfortable, and less risky, but you won't be exposing yourself to new technologies and new vendors that may give your package and operation significant cost and time-to-shelf advantages.

READ FULL ARTICLE >>
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Get the playbook! Playbook
Packaging World’s free, comprehensive Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
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Case study
Simple hair care for all reflected in redesign for PERT
Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
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Supplier & Industry News
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Harland expands labeling
in South America
>>
FDA amends packaging/labeling provisions on cGMP
regs for drugs
>>
New packs, technologies shown
at NPE
>>
George L. Thomas named President/CEO of Plastic Suppliers, Inc. >>
New Machines & Materials
Avery Dennison Corporation Weber Packaging Solutions Blue Skies
Champagne labels get regal redesign Wipe-on, pressure-sensitive labeling Time/temperature-monitoring system for fresh-cut fruit
Mettler Toledo, Inc. ID Technology Schreiner MediPharm
Large-capacity printer creates innovative labels Economical blow-on label applicator Label helps fight drug counterfeiting
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Barrack
VIDEO
Package Design Workshop Logo
Nostalgic packaging creates personal connection
Rick Barrack of brand agency CBX explains how elements of nostalgia are used in package design to convey quality, build credibility, and establish trust.
Mavity THE AUTOMATION CONFERENCE
Gilchrist & Soames Streamlines Labeling with Automation Tools
Christina Mavity, of bath and body products manufacturer Glichrist & Soames, will present at The Automation Conference. Learn how Mavity integrated a web-based solution to automate label artwork upload and order management. Join your colleagues at The Automation Conference, May 22-23 in suburban Chicago.
Learn more »
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