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Playbook Strategies for Flexible Packaging
In this newsletter • Flexible protection, utility, and motivation • Case study: Mars' 100% recyclable Freshpack • Video: Aseptic pouch packaging at 9,000/hr
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Ultrasonic sealing technology that reduces materials, maintenance, and energy Ultrasonic sealing technology that reduces materials, maintenance, and energy
Triangle demonstrates the versatility of its ultrasonic sealing technology in this video. The sealing technology is designed to reduce material consumption through a 50-80% narrower seal versus heat. There is also a reduction of package headspace and a potential reduction in secondary packaging.
Triangle Package Machinery Company
New rapid prototyping technology for custom thermoformed packaging New rapid prototyping technology for custom thermoformed packaging
White paper from Plastic Ingenuity describes fused deposition modeling technology that provides 3D prototypes that are of much higher quality and more durable than molds created from traditional rapid prototype machines.
Plastic Ingenuity
Case study and package evaluation of the Fres-co #10 can replacement Case study and package evaluation of the Fres-co #10 can replacement
If you use a #10 can, download this case study and package evaluation to learn about the Fres-co System #10 pouch. Evaluation contains hard data, including tables and charts, documenting advantages in sustainability and cost reduction.
Fres-co System USA
SmartCycle® films, a packaging solution with sustainability in mind SmartCycle® films, a packaging solution with sustainability in mind
Watch this video to understand the concept behind packaging films made from recycled bottles—SmartCycle® films from Klöckner Pentaplast.
Klöckner Pentaplast
MAY 22, 2012
Common flexible packaging
performance descriptions
by Tim Bohrer, President Pac Advantage Consulting
Historically, packaging professionals have thought about the functions of packages in major 'buckets'; one set of buckets is comprised of Protection, Utility, and Motivation.
In this construct, a package protects a product (and itself) from the rigors of shipping, distribution, storage and use, with the objective of minimizing waste through the entire chain of production and use of a product. A consumer pays for a product and expects to receive full value - packages play a crucial role in delivering that value.

Packages provide utility to consumers and users by doing more than containing the product to the point of use; opening and reclose features, detailed instructions or tips for using the product, ability to perform as a cooking device or reuse possibilities are examples of functions a package can provide to simplify the consumer’s experience of extracting the value they’ve paid for the product.

Before consumers realize the value of the product/package combination, a positive purchase decision must take place. Packages help motivate these decisions by presenting the product and its desirable attributes to consumers in a way that the product/package standout from the cacophony of choices available at the store. Appearance and style connect the consumer’s needs and expectations to the product, and in this respect in particular, the package truly is the product.

Getting beyond the big buckets, let’s think about some, but by no means all, of the more detailed functions that film packages provide. The remainder of this article will help you focus on which attributes…

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Case study
Mars Drinks debuts 100% recyclable Freshpack
Single-serve brewing system gets first two drink pouches in recyclable material, said to reduce the package footprint from 40% to 44%, depending on method of disposal.
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Aseptic pouch packaging at 9,000/hr
At Anuga FoodTec, Ecolean exhibited its EL4 filling machine, which accommodates 200- and 250-mL Ecolean Air Aseptic portion pouches, which feature an air grip for grip n’ pour convenience, easy-open features, and a drinking straw. Benefits of the pack include a light weight, consumer convenience, and a novel appearance on-shelf.
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