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Flexible Packaging Playbook Strategies
In this newsletter • How projects fail • Case study: Microwave pack wins FPA gold • New machines & materials
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This issue sponsored by:
Faster. CLEANER. Smarter. Faster. CLEANER. Smarter.
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Triangle Package Machinery Company
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The Maksimal Series™ is redefining how the industry thinks about HFFS and is turning the “accepted” way of doing things on its side with continuous motion pouch forming and sealing, continuous motion filling and top sealing, open design and modular approach.
Package Integrity Testing Revolutionized Package Integrity Testing Revolutionized
Discover the new technology that uses an optical florescence reader and platinum chemistry to non-invasively measure O2 headspace, dissolved oxygen, permeation of perforated films, and shelf life. Get accurate and repeatable results for your flexible packages with the touch of a button.
BJ'S Wholesale Club replaces coffee can with new flexible pack BJ'S Wholesale Club replaces coffee can with new flexible pack
Citing enhanced flavor preservation and logistical cost savings, BJ's Wholesale Club is replacing its 40 oz canned ground coffee with a new, flexible package designed by Fres-co System USA, Inc. Read the case study.
Fres-co System USA, Inc.
MARCH 27, 2012
How flexible packaging
projects fail
Many things can go wrong in the process of bringing a flexible package to market. Cautionary tales abound:
1. Not understanding consumer or retailer needs. There are many examples of this, but here's a particularly high-profile one. At the behest of a large global retailer, one leading consumer packaged goods (CPG) company spent a lot of time and money putting a well-known household cleaning product into a stand-up pouch. Sustainability was a driver, as well as the fact that it was a popular package format for similar products in Europe. Tens of thousands of cases were produced before it became clear that consumers, ever creatures of habit, weren’t buying it. Another pitfall: designing something that consumers may like, but that doesn't work well in distribution systems or on store shelves, causing retailers to reject it.

2. Under-marketing the advantage of flexible packaging. In 2008, Unilever experimented with Ragu and Bertolli brand pasta sauces in a pouch. The pouch eliminated breakage concerns associated with glass, was microwavable right in the package, and resulted in less waste for the consumer to discard. But the pouches were at a higher price point than the jars displayed right next to them. Some industry experts feel that the package might have caught on had Unilever marketed these advantages to consumers right on the package. Tip: Consider lowering the price of a product in a new flexible package to entice consumers to abandon the legacy package format.

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Case study
Single film fits range of microwavable products
FPA's Gold winner for Technical Innovation is Berry Plastics Corp.'s microwavable "One Size Fits All" film packaging.
Yellow Line
Supplier News
Yellow Line
Constantia Flexibles foil-based products
honored in three categories
Duro Bag has named Kevin P. Hart
President and COO of Duro Standard Products
Klöckner Pentaplast Group begins construction
of new facility in Shanghai, China
Rollprint to construct ISO Class 8 cleanroom >>
New Machines & Materials
New Machines & Materials Image 1 New Machines & Materials Image 2 New Machines & Materials Image 3
Easter egg candy packs are renewable, compostable Small-footprint V F/F/S machine Clever combo kit extends Kraft cheese's reach
New Machines & Materials Image 4 New Machines & Materials Image 5 New Machines & Materials Image 6
Fill/seal system for small-scale pouch packaging Recyclable stand-up pouches Vertical bagging system
Yellow Line
Off the shelf Logo
Chalk-based aseptic pouch for milk
Huishan Dairy of China is the first to use this unique, chalk-based pouch for single-serve aseptic packaging format. Editor Pat Reynolds takes a look at the Air Aseptic.
Sustainable Packaging Symposium SUSTAINABLE PACKAGING SYMPOSIUM 2012
Ahold, Publix and Kroger professionals to present April 3-5 in Houston
Harriet Hentges, executive with international retailing group Ahold, will be presenting at Sustainable Packaging Symposium 2012. This year's theme "Advancing Sustainable Supply Chains with Optimized Packaging" brings together leading retailers, brand owners, packaging professionals and solution providers. Register now and save $100. SPS 2012 is April 3-5 in Houston, TX.
Learn more »
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