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Packaging World       Anne Marie Mohan
Sponsor: WS Packaging Group Inc. June 14, 2012 | Edited by Anne Marie Mohan

Driscoll’s® Berries builds stronger consumer confidence with track-and-trace label >>

Looking to create a stronger connection between its berries and consumers, Driscoll's® adopted a track-and-trace labeling system that allows consumers to trace their berries back to the field of origin. WS Packaging Group produces the labels with a variable 2D code and corresponding human-readable alphanumeric code.

WS Packaging Group Inc.

WebFlex™ web-based tool helps streamline SKU proliferation for Gilchrist & Soames® >>

WebFlex™—online ordering, proofing and graphics assets management system developed by WS Packaging Group—helps simplify the label development and production process for personal care manufacturer Gilchrist & Soames. The company has seen improved productivity, purchasing decisions and consistency between product l

WS Packaging Group Inc.

Building brand equity through print technology for high-impact introduction >>

Blue Diamond® Growers wanted to induce trial and build brand equity as it expanded its offerings into the almond butter category with six new SKUs. With a decoration change to pressure-sensitive litho-printed labels, Blue Diamond was able to create a powerful brand presence at the shelf.

WS Packaging Group Inc.

Packaging drives Naturopathica® re-branding effort >>

Naturopathica® executes a new packaging strategy with digital and litho printing, and extended-text labeling. The re-branding effort for the ECOCERT-certified beauty products line is built on strong graphics cues and includes bilingual copy. Products are more visually defined, creating an easy-to-navigate line.

WS Packaging Group Inc.

Dynamic labels combine visual intrigue with tactile feel to create shelf appeal >>

Looking to establish its wine as a premium brand, while capturing consumers’ attention, Caliza Winery turned to WS Packaging Group to print a label design that called for a balanced combination of printing techniques and graphics features, including heavy de-bossing, scuff varnish, and varietal-specific colors.

WS Packaging Group Inc.


Video: Goya bean business gets boost with automation

A new Miami, FL, distribution center and dry-bean packing facility produces 1 million cases of bagged beans per year using three fully automated packaging lines.

Mangosteen juice makes move to PET

A switch from glass to plastic provides economic and sustainable packaging advantages for Xango Juice...

Web-based tool brings order to SKU proliferation

Online ordering, proofing, and graphics asset management system helps streamline label development and production process for personal care maker Gilchrist & Soames...

210-panel labels possible for Gooding with new folder

Machinery investment allows insert/outsert manufacturer to produce up to 210 panels, helping pharmaceutical customers comply with FDA rule changes...

Eight tips for selecting cartoning equipment

Keep these tips in mind when purchasing cartoning equipment...

Video Image
Beverage Roundtable: Craft beermania!
What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn—then throw-down a tip in the comments thread.
Sponsored by Owens-Illinois
O-I, makers of pure, beautiful, sustainable glass packaging, is proud to sponsor

Summer Fancy Food Show
Attend North America's largest specialty food and beverage event at the Walter E. Washington Convention Center, Washington, DC, June 17-19.

HBA Global Expo
HBA Global Expo is "Where Beauty Meets Business," taking place at the Jacob K. Javits Convention Center, New York, NY, June 19-21.

PACK EXPO International 2012
With an expanded focus on processing and integrated processing-packaging systems, PACK EXPO International 2012 offers business solutions to stay ahead of the curve. This year's event is at Chicago's McCormick Place, October 28-31.




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