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Sponsor: Hitachi America, Ltd
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December 7, 2011 | Edited by
Anne Marie Mohan
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Personalized packaging helps brands connect with consumers
In today's marketplace, getting something just the way you want it has become the rule rather than the exception, and in a sea of unlimited choice, the most innovative, cutting-edge packaging is often the most functional, easy to use, and personalized. That old Baby Boomer description, the "Me Generation," now applies to all consumers who want, and can attain, customized products easily and inexpensively.
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More accurate dosing for children's OTC products
Prestige Brands, Inc., a marketer, seller, and distributor of OTC healthcare and household cleaning products, makes some key packaging changes to its PediaCare and Little Remedies offerings to protect infants and children under the age of two.
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Assessing packaging's place in Waste-to-Energy
Waste-to-Energy has been slow to catch on in the U.S. However, there are many compelling reasons why packagers should be paying attention to—and encouraging the development of—the technology.
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X-ray inspection enhances meat pack safety
Meat processor Burnett & Son Meat Co. elevates contaminant detection capabilities beyond metal particles to include detection of rock and glass particles, and even bone fragments.
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Shaken Udder milkshakes are sharp in PET
Resembling a traditional milk churn, and sporting a prominent "funky cow" label redesign, Shaken Udder "mooves" into broader distribution in the U.K. using a PET bottle.
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