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New products, new looks for Korbel brandies (sidebar)

Going for the gold, gold, gold

The elegant appearance of Korbel’s VSOP label is the result of skillful design and converting expertise. “The combination of gold inks gold bronzing and gold hot stamping gives a rich appearance that’s appropriate for this product” says Fred McDaniel of HKA the design firm that worked with Aaron Heck on all three labels. “It adds a visual dimension that makes the label look very upscale.” The bronzing step is a bit unusual in label converting though Gary Valentine of FP Label says that it’s not uncommon in high-end beverage labels. It’s done in a separate machine that hooks up to the company’s offset press. “First we apply an ultraviolet-curable clear adhesive with a plate blanket that allows the adhesive to be applied in any pattern” Valentine explains. Then the gold-colored “dust” is sprinkled onto the adhesive pattern and the excess is vacuumed off. The powder that adheres to the adhesive is then cured with a UV lamp. Finally a clear press varnish is applied over it to seal it and keep it from being abraded. “Bronzing gives it a unique look that’s really different from that of a gold ink” he adds. “It gives a textured appearance that’s not possible with inks or hot stamping.”

See the story that goes with this sidebar: New products new looks for Korbel brandies

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