Article |

New identity for premium fragrances

Following on the heels of its recently launched Wizard Scented Oil plug-in air freshener, Wayne, NJ-based Reckitt Benckiser called on LAM Design Associates (Pleasantville, NY) to expand on its design and create a distinctive look for the entire line of “air care” products.

The redesign of the product line includes an enhanced logo with photography replacing the illustrations to create more soothing “scent” impressions. The simple graphic design allows for more recognition of the product benefits. “The challenge wasn’t just communicating the brand’s attributes and new fragrances to the consumer but doing so clearly across all the products in the brand’s portfolio” says Michael Lafortezza president of LAM. Released nationally earlier this year the Wizard family has six different forms of air fresheners including Stick Ups discs and Love My Carpet carpet and room deodorizer.

Related Sponsored Content

44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.