Article |

New graphics 'pop' pastry packaging

In order to appeal to a more diverse demographic range of consumers, Kellogg’s turned to DuPuis (Los Angeles, CA) to create a dynamic graphic design concept to differentiate its Pop-Tarts-brand pastry packaging from the competition.
Print Reprint

The overall goal of the redesign was to leverage the product’s established position as a category leader and to further build the product line into a preeminent family brand. Released in the marketplace in June the Pop-Tarts redesign features a more contemporary graphic style using color to create a progressive uplifting and clean appeal. DuPuis designers replaced the white packaging with blue to maximize the product line’s retail shelf impact. The Pop-Tart line is available nationwide.


Add new comment

Related Sponsored Content

42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.