Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article |

Neck wrap promotes brand awareness

This month Cadbury Schweppes' Mott's USA unit in Stamford, CT, launches an aggressive campaign to promote its Clamato brand beverage. A national joke contest is part of the promotion, and a neck wrap on 32-oz polyethylene terephthalate bottles will help promote it.
Print Reprint
     

The wrap being applied by Mott's is the Xtenda-cone(TM) from Chaucer Press (Duryea PA). It's an 8-pt coated-one-side paper printed offset in four colors. On the inside are printed contest details. Also inside is a cents-off coupon that consumers remove by tearing along a perforated line. The Xtenda-cone units come fully formed and nested. Mott's applies them by hand. According to a Mott's spokesman the special promotion-featuring French Stewart of "3rd Rock from the Sun" fame-is scheduled to run for about six weeks. "It's part of an overall program to generate awareness of and enthusiasm for the brand" the spokesman adds.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.