Article |

National brands--5 tips for success

Print Reprint
     

Brand owners can thrive in the increasingly store-branded environment by heeding the following five suggestions:

• Develop strong partnerships and encourage collaboration with retailers.

• Stay relevant by supporting research and development and market efforts to understand the dynamics of your category, consumers, and the marketplace that are driving sales today.

• Introduce product innovations that are meaningful to the consumer.

• Create unique structural packaging to stand out from the competition.

• Redesign packaging often in response to changing market dynamics.

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.