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Article | January 14, 2013
MOCON annouces new corporate branding, subsidiary branding
MOCON, Inc., manufacturer of package integrity instrumentation, is introducing new corporate branding to better support its subsidiaries and global footprint.
ByBoth the corporate entity and the business units will be adopting the same visual style—a contemporary font, coupled with a graphic “arc” that connects the letters. The arc is an homage to MOCON’s original name—Modern Controls. It graphically connects the letters “m” and “c”, creating a bridge between the legacy name and its current abbreviated version. Going forward, the Microanalytics business unit will operate under the MOCON brand. Baseline-MOCON will become Baseline, a MOCON company and PBI-Dansensor will be conducting business as Dansensor, a MOCON company. “MOCON and its subsidiaries sell products and services in six continents and more than 75 countries. We want to make sure that our corporate and subsidiary logos clearly communicate to our business partners that we are all part of the same company,” Demorest said.
Over the past 15 years, MOCON has acquired multiple companies including: Microanalytics, Round Rock, Tex.; Baseline, Lyons, Colo.; Lippke, Neuwied, Germany, and PBI-Dansensor, Ringsted, Denmark. The company has grown from a manufacturer of permeation equipment for packaging applications into also providing products and services for food safety, medical device, pharmaceuticals, mud logging, gas monitoring, aroma/odor analysis, and more.“MOCON has become a large global organization with multiple business units. As such, we needed a new ‘family approach’ to branding which ties the business units to each other visually and to the parent company,” said Robert L. Demorest, chairman and chief operating officer, MOCON.
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