Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Wooden block holds Wild Forest fragrance

Created to reflect the balance of urban cityscape and natural environment, packaging for men’s fragrance Wild Forest comprises a glass bottle held within a wooden container.
Print Reprint
FILED IN:  Material Type  > Wood/paper
     

Architecture and nature in harmony: Such is the new men's fragrance, Wild Forest, by Spanish perfumery brand Armand Basi that was created to reflect a balance between the urban cityscape and the natural environment. The packaging, developed by Quadpack partner Technotraf, places a glass bottle within a wooden container crafted from a single, solid block of ash, complemented by a matching ash cap. A rectangular window gives a view of the bottle and the fragrance inside.

The custom fragrance bottle design, created by design studio Estudi Arola, has a rectangular shape, with a vertical column that juts out along the left-hand edge on the front face. For each bottle, a block of wood was hollowed out using CNC milling machines to fit its contours perfectly. This includes a window that frames the vertical column. The outer surface is tinted and finished to highlight the grain pattern, making it not only visible, but also perceptible by touch. The branding is pad-printed in minimalist black lettering. A small, square wooden cap emphasizes the pack's austere lines.
 


Wild Forest is available in 50-mL and 90-mL sizes.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.