Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Nostalgia in a tin

For many Americans, the name "Burma Shave" brings back a flood of memories. So says the marketing force at Staunton, VA-based American Safety Razor, which is reintroducing the Burma Shave name in a metal gift canister depicting the Burma Shave jingles found on country roadsides throughout America as far back as the 1920s.
FILED IN:  Material Type  > Wood/paper  > Paper

Inside is a shaving kit complete with soap brush and mug. "Nostalgia is very in" says Vince Nelson vp of sales and marketing at American Safety Razor. Graphics are by Steinau Fisher (Cincinnati OH). J.L. Clark (Rockford IL) supplies the 33-ga tinplate steel canister which is offset-printed in six colors with a crystalline varnish. Inside a 12-pt SBS white blank also from J.L. Clark holds the items in place. Geared for Christmas shopping these new gift canisters were introduced to mass-marketers and drug chains this August. Suggested retail is $12.99.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.