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Article | January 14, 2013
Multi-sensory package enhancements
PaperWorks' multi-sensory graphic enhancements include HoloBrite holographic effects, and AccuScent microencapsulated scratch n’ sniff labels, as well as AccuBrite metallic finishes and SoftTouch specialty tactile coating, which engage consumer senses, helping manufacturers differentiate brands at point-of-purchase.
Using an embossed coating to make holographic effects during printing, HoloBrite combines metallic inks with the process, eliminating the need for Holographic MetPET and removing a secondary process--laminating PET to paperboard--to reduce costs. The effect can also be achieved without metallic inks, further reducing expenditures. Additional benefits include package weight reduction and sustainability, due to the elimination of Holographic MetPET, making the package fully recyclable and re-pulpable. AccuScent is a press (in line) application for microencapsulation of scents, eliminating the need for a secondary application process. Easily incorporated into graphic designs, AccuScent streamlines the process, reducing costs, and providing consistent and reliable performance. In addition, AccuScent allows a variety of scents and can be customized. AccuBrite is a patterned metalized direct transfer technology that can replace the conventional hot stamping process or full MetPET lamination, allowing for a mirror metallic finish and selective patterned reproduction. AccuBrite provides full color overprint capabilities, is RFID compatible, and does not change the key characteristics of cartons (i.e. opening force, adhesive, etc.). Using AccuBrite in place of MetPET lamination provides sustainability benefits, as well as increased flexibility in design options. Press applied UV coating technology, SoftTouch can be used to create a premium look and velvety feel. The enhancement process can be incorporated onto graphic designs to highlight consumer messages and images on the package. SoftTouch allows in-line application using Flexo or Primography with high-volume specialty anilox to control coating application. The coefficient of friction (COF) numbers can be adjusted and rub tests meet current packaging standards.
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