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Article | December 31, 1995
Kleenex cartons express home decor
In September, Dallas-based Kimberly-Clark introduced its new line of Kleenex® Expressions(TM) facial tissue, in 14 designs, all aimed at complementing the latest styles and trends in home furnishings.
For use throughout the home Expressions come in seven distinctive patterns for upright boxes and seven more for flat cartons. The 20-pt clay-coated newsback material used for the cartons is printed offset in six colors by Waldorf Corp. (St. Paul MN). Set-up cartons measure 4 3/4" L x 3 9/32" W x 9 3/8" D. Design types include Ribbons Sunflower Plaid Tapestry Thai Lorrie and New York. The 5 1/4" L x 4 3/8" W x 4 3/8" D upright box is available in Fresh Floral Quilt Celestial Peacock Floral Tapestry Clay Pot and Polo designs. Jefferson Smurfit (St. Louis MO) prints the 18-pt SBS boxes offset in five colors. A brief history of the specific design is printed on the bottom. Expressions carry a suggested retail price between $1.19 and $1.29 per box. "They've enjoyed great success at both the retail and consumer levels" says Kim Underhill spokesperson for the line.
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