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Kleenex cartons express home decor

In September, Dallas-based Kimberly-Clark introduced its new line of Kleenex® Expressions(TM) facial tissue, in 14 designs, all aimed at complementing the latest styles and trends in home furnishings.
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FILED IN:  Material Type  > Wood/paper  > Paper
     

For use throughout the home Expressions come in seven distinctive patterns for upright boxes and seven more for flat cartons. The 20-pt clay-coated newsback material used for the cartons is printed offset in six colors by Waldorf Corp. (St. Paul MN). Set-up cartons measure 4 3/4" L x 3 9/32" W x 9 3/8" D. Design types include Ribbons Sunflower Plaid Tapestry Thai Lorrie and New York. The 5 1/4" L x 4 3/8" W x 4 3/8" D upright box is available in Fresh Floral Quilt Celestial Peacock Floral Tapestry Clay Pot and Polo designs. Jefferson Smurfit (St. Louis MO) prints the 18-pt SBS boxes offset in five colors. A brief history of the specific design is printed on the bottom. Expressions carry a suggested retail price between $1.19 and $1.29 per box. "They've enjoyed great success at both the retail and consumer levels" says Kim Underhill spokesperson for the line.

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